If your business has a website but doesn’t have an integrated blog, you could be missing out on valuable traffic .Blogs are an effective way of adding to your company’s marketing armory, as well as an ideal way to bolster your website’s SEO.
Of course, the major issue you face when setting up a blog is what to write and who’s going to write it? Do you treat it as a journal of your office’s day-to-day running? Do you copy news from elsewhere and pass it off as your own? Well the answer to these is no, and a huge emphatic no!
A business blog is your opportunity to show your clients and potential customers what you’re all about. It shouldn’t be grotesquely self-promotional, that will do little to encourage readers to take the time out to check it routinely. Instead, the best technique is to simply talk about what you know; the industry you’re in and the developments that are going on all around you.
The perfect blog post is something new, unique and that will be of interest to visitors. People routinely scour the Internet looking for the latest news, so if your blog can corner a market, you may well find yourself receiving a whole new stream of search traffic.
Even if you can’t generate something wholly unique, there are plenty of things out there to blog about. Why not have a look around yourself to find what people are talking about in your sector? You shouldn’t copy other blog posts verbatim, but gaining a little inspiration is a widely accepted part of business blogging.
There’s no reason why you can’t talk about what is happening within your business too. Regular visitors and your customers will often be interested in finding out a little more about the human side of the company. Used in moderation and accompanied by a good level of interesting news features from across the industry, your blog can cater for all markets.
So how often should you update? Well, within reason, the more often the better. To maintain a steady flow of traffic and ensure that visitors will want to continue coming back for more, you really need to be doing what you can, when you can. Of course you don’t want to find yourself writing just for the sake of it; but if there’s an opportunity to release a story, don’t hang around, get it written, uploaded and distributed.
Each blog has its own unique voice. Your business blog should certainly be no different. So how should you angle yours? Well the simplest way is to define your company’s tone and maintain it throughout. Whether it’s light hearted and acerbic or informative and serious, you have an opportunity to project your company and its ethos to a wider audience.
Many company’s fail to see the value of a blog. It’s only a news source right? Wrong, a blog feed can be invaluable to your website’s SEO. Apart from allowing you to include invaluable inbound links to various pages of your site, you will also help to encourage the search engine spiders to crawl your site more often.
Search engines thrive on new content. Every time you update a page it will get re-crawled and can then be given a greater weighting. Every page of your website can help to improve its overall strength. With each blog post representing a new page, you have a whole new avenue of optimization right at your fingertips.
So if you’re looking to reenergize your website and want to get more content online, you might want to consider a blog. They’re cheap to set up, can be easily amalgamated with your current design and structure, plus you can attract a whole new type of user.