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CDMA operators have become more popular now Indonesia, but they admitted that they still faced the crucial problem. What? The image problem: CDMA services have been identical with the cheaper price –compared to GSM services in the country.

With more CDMA-based cellular handsets entering the market, variety and price are no longer the main obstacles to the industry’s growth in Indonesia, operators claim. When CDMA technology entered the Indonesian market some six years ago, most operators targeted entry-level users by positioning themselves in the fixed wireless market and offering much lower prices than GSM technology. Its coverage-area restrictions and the “cheap” image have fed CDMA’s reputation as an underdog with technological limitations. During a CDMA Development Group (CDG) discussion forum with reporters Monday, operators agreed that the stigma was a positioning issue that needed be addressed. Indosat fixed brand head Sasotya Pratama said the lower price was also enabled by the fact that CDMA technology offers efficiencies.

Source: The Jakarta Post

Topik: News, Operator, Software, Telco, Vendor