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Sales target AHM for motorcycle 125cc are 80,000 units per month

Almost 50 percent market segmentation of motorcycle 125cc in Indonesia has been targeted by PT Astra Honda Motor (AHM). The sales target are for New Supra X125 with carburator machine system about 75,000 units per month and for Supra X125 PGM6-FI for injection machine system about 5,000 units per month (www.antara.co.id).

Marketing director of AHM, Johannes Loman said that psichologically, the increasing of consument income currently will influence the demand increasing of consument to buying the products by emotionally and not only by function of the products. This condition makes AHM as a producent of motorcycle doing the expantion with more variative types, especially for 125cc.

AHM has been targeting that the company should be the winner and market leader for this product than the other branded competitor like Yamaha, Suzuki or the others. With their innovative products, for this second semester on 2007, AHM sure that they will become to the winner and also as a market leader on this industry competition.

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